Build a Fire Video

So stoked to share my new music vid for the single and title track from my 2009 debut solo album, BUILD A FIRE. I wrote the song as a message for my daughter (you can see a picture flash quickly at the end of me holding her after her birth in '06) - life lessons from Daddy to Ari.

I had the idea to satirize the convention of American parenting, so I dug up some PSAs from the 50's and 60's, spliced 'em up and tried to tell a story with them. There's some hilarious stuff if you watch closely - it's so stunning what people thought (think?) they should teach their kids.

Of course, YouTube Likes and Comments always appreciated! I also added still-frame music vids for the rest of my BUILD A FIRE tracks. Subscribe here. Have at it.

The new aesthetic

Video... I was raised in a family video store, I'm a movie freak, and it's still taken me this long to realize (or for my friend Canyon to pound the idea into me) that in this new media world I need to promote my music using this medium. It's hard, man!

So glad Canyon pushed me on this one. I hit the drawing board and came up with a retro-y video of the title track to BUILD A FIRE and came out so stoked. I'll launch it in anticipation of the release of my new album, for which I need a new video too... Any ideas out there?

I'll post the launch of the BUILD A FIRE video very soon. Yessah!!

Have I freaked about Band of Horses yet? Current huge obsession.